Local sustainable retailer Goodearth launched Nicobar as a more affordable brand, and opened its second store in Delhi after opening in Mumbai. The Delhi store has a relaxed feel with textured white walls, exposed brickwork, woven cane baskets and wood furniture, punctuated with hints of green in the potted plants and through the windows. A range of casualwear, home decor and travel accessories are available. The store offers paperless billing so customers can only get a digital invoice by email, reinforcing the group's sustainable image.